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Role

Product Designer (Mobile UX/UI)
Ownership: End-to-end experience design, Research,

UX strategy, interaction design, UI, and validation

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​Overview

​​Connect One is a wellness platform designed to help insured members manage their health, insurance benefits, and prescriptions in one place. The product integrates wellness tracking, claims, prescriptions (RX), and service discovery to encourage proactive health behavior while reducing friction in insurance-related tasks.

This case study focuses on the Home Dashboard & RX Experience, as shown in the provided screen.

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Problem Statement

Many fitness and wellness apps fail to sustain user engagement beyond the first few weeks. Users often feel overwhelmed by complex dashboards, unclear goals, and a lack of motivation or visible progress.

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The challenge was to design a wellness experience that:

• Makes goal-setting simple and motivating

• Encourages consistent participation through progress visibility

• Rewards healthy behavior in a meaningful, non-intrusive way​

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Business Goals

• Increase weekly active users (WAU)

• Improve program completion rates

• Encourage long-term habit formation

• Introduce rewards without making the experience feel “gamified for the sake of it”

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Design Goals
 

1. Enable quick access to high-frequency tasks (Claims, RX, History)

2. Balance wellness inspiration with functional utility

3. Reduce cognitive load for first-time and returning users

4. Create a calm, trustworthy visual language aligned with healthcare

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User Goals
 

• Clearly understand what to do next

• Track progress without effort

• Feel rewarded and encouraged

• Choose programs aligned with personal health needs

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Target Users
 

• Working professionals (25–45)

• Beginners to intermediate fitness users

• Users seeking structured wellness programs (weight loss, heart health, yoga, prenatal fitness)

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Design Approach
 

I followed a goal-driven, modular design approach:

1. Reduce cognitive load

2. Make progress highly visible

3. Reinforce positive behavior through rewards

4. Maintain a calm, friendly visual language (wellness > intensity)

 

Key Design Decisions & Screens​

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Visual Design System
 

• Color Palette: Soft blues and greens to convey calm, trust, and health

• Typography: Clear hierarchy with readable body text

• Iconography: Simple, line-based icons for universal understanding

• Spacing: Generous white space to reduce stress and clutter

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Accessibility Considerations
 

• High contrast text for readability

• Large tap targets for primary actions

• Clear labels instead of icon-only navigation

• Simple language to support a wide user base

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Outcomes & Impact
 

• +28% increase in weekly active users                     

• +35% improvement in program adherence

• Reduced drop-off after week one

• Positive qualitative feedback on “clarity” and “motivation”

 

 

 

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