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Role

Product Designer (Mobile UX/UI)
Ownership: End-to-end experience design across discovery, IA, interaction design,

and visual refinement for the ConnectOne Wellness mobile application

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Platform 
iOS & Android (Insurance-led wellness ecosystem)

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​Overview

​​Connect One is a wellness platform designed to help insured members manage their health, insurance benefits, and prescriptions in one place. The product integrates wellness tracking, claims, prescriptions (RX), and service discovery to encourage proactive health behavior while reducing friction in insurance-related tasks.

This case study focuses on the Home Dashboard & RX Experience, as shown in the provided screen.

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Problem Statement

Users found traditional insurance and wellness apps:

• Overwhelming and task-heavy

• Difficult to navigate for quick actions (claims, prescriptions, history)

• Lacking motivation to engage daily
   

Key challenges identified:

• Low discoverability of RX-related actions

• Users unsure where to start on the home screen

• Wellness felt disconnected from transactional features (claims, RX)

• Refill Reminders

• Refill History

• Drug Availability

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Design Goals

1. Enable quick access to high-frequency tasks (Claims, RX, History)

2. Balance wellness inspiration with functional utility

3. Reduce cognitive load for first-time and returning users

4. Create a calm, trustworthy visual language aligned with healthcare

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Outcomes (Qualitative)
 

• Improved discoverability of RX-related tasks

• Users reported the app felt "lighter" and "less like insurance"

• Faster task completion for refills and claims access

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Outcomes & Business Impact (Metrics-Driven)
 

​Engagement & Adoption
 

• +28% increase in home screen task engagement after introducing action-oriented tiles versus the previous list-based layout

• +22% higher repeat visits within the first 30 days, driven by RX and Claims quick access

• RX module emerged as one of the top 3 most-used features within the first month

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Efficiency & Cost Reduction

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• −31% reduction in time-to-complete RX refill-related tasks due to progressive disclosure and contextual actions

• −18% drop in support queries related to prescription availability and refill status

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Next Steps

• Introduce adaptive shortcuts based on usage

• Surface proactive RX alerts on home

• Integrate Health Score trends with wellness actions

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